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Pure Retail Services

Privacy Policy for Pure Retail Services (Pty) Ltd (pureretail.co.za)

Effective Date: April 2026

Pure Retail Services (Pty) Ltd (“we”, “us”, “our”, or “Pure Retail”) operates the website pureretail.co.za. We are committed to protecting your privacy and handling your personal information responsibly, lawfully, and transparently in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”), the Electronic Communications and Transactions Act (“ECTA”), and other applicable South African laws.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, contact us, submit enquiries, sign up for services/newsletters, or interact with us in any other way.

By using our website, you agree to the practices described in this Policy. If you do not agree, please do not use the website.

1. Who We Are (Responsible Party)

  • Company Name: Pure Retail Services (Pty) Ltd

  • Physical Address: 327 Roan Crescent, Randjesfontein, Midrand, Gauteng

  • Contact Details: info@pureretail.co.za or marketing@pureretail.co.za | +27 71 777 0886

  • Information Officer: Daniel Balusik, CEO. You can contact the Information Officer at the above email.

2. What Personal Information We Collect

We may collect the following categories of personal information (which includes information relating to an identifiable living natural person or, where applicable, an existing juristic person under POPIA):

  • Contact and Identification Information: Name, surname, email address, phone number, company/organisation name, job title, CV.

  • Enquiry and Service-Related Information: Details provided in contact forms, enquiries about merchandising, promotions, training, or other retail solutions

  • Technical and Usage Information: IP address, browser type, device information, pages visited, time spent on the site, cookies, and similar tracking data (automatically collected via your browser).

  • Marketing Information: Preferences for receiving newsletters, promotions, or updates (if you opt in).

  • Other: Any additional information you voluntarily provide, such as during calls, emails, or service agreements.

We aim to collect only the minimum information necessary for the purposes below (principle of minimality).

3. How We Collect Your Personal Information

  • Directly from you (e.g., when you fill out a contact/enquiry form, subscribe to a newsletter, or communicate with us).

  • Automatically through website technologies (e.g., cookies, server logs).

  • From third parties (e.g., business partners or public sources), but only where lawful.

4. Purposes for Processing Your Personal Information

We process your personal information for the following legitimate purposes (and will not process it incompatibly with these):

  • To respond to your enquiries and provide retail services (merchandising, promotions, training, etc.).

  • To communicate with you about our services, updates, or requested information.

  • To improve our website, analyse usage, and enhance user experience.

  • For marketing and promotional purposes (only with your consent or where otherwise lawful).

  • To comply with legal obligations, enforce our terms, or protect our rights.

  • For internal administrative, accounting, or risk management purposes.

Providing your personal information is generally voluntary, but certain fields may be mandatory to process an enquiry or provide services. If you do not provide required information, we may not be able to assist you fully.

5. Legal Basis for Processing

Under POPIA, we process personal information based on grounds such as:

  • Your consent (where required, e.g., for direct marketing).

  • Necessity to perform a contract or take steps prior to entering one.

  • Our legitimate interests (e.g., job applications, responding to enquiries, improving services).

  • Compliance with legal obligations.

You may withdraw consent at any time, but this will not affect processing already carried out.

6. Sharing Your Personal Information

We may share your personal information with:

  • Our employees, contractors, or affiliates who need it to provide services.

  • Third-party service providers (e.g., website hosting, email service providers, analytics tools like Google Analytics, payment processors if applicable) acting as “operators” under POPIA.

  • Professional advisers or regulators where legally required.

  • Business partners for joint promotions (only with appropriate consent).

We do not sell your personal information.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality, analyse traffic, and personalise content. These may collect technical data.

You can manage cookie preferences through your browser settings or a cookie consent banner (where implemented).

8. Security of Your Personal Information

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, disclosure, or destruction. However, no system is completely secure, and we cannot guarantee absolute security.

9. Retention of Personal Information

We retain your personal information only as long as necessary for the purposes outlined above, to comply with legal obligations, or to resolve disputes. Once no longer needed, we will securely delete or anonymise it.

10. Your Rights as a Data Subject under POPIA

You have the right to:

  • Request access to the personal information we hold about you.

  • Request correction, updating, or deletion of inaccurate, irrelevant, excessive, or outdated information.

  • Object to the processing of your personal information (on reasonable grounds).

  • Withdraw consent (where processing is based on consent).

  • Lodge a complaint with us or the Information Regulator.

To exercise these rights, contact us at the details above. We may require proof of identity and will respond within a reasonable time (as required by law). There may be a reasonable fee for certain access requests.

11. Direct Marketing

We may send you marketing communications only if you have consented or where otherwise permitted by law. You can opt out at any time by clicking “unsubscribe” in emails or contacting us.

12. Changes to This Privacy Policy

We may update this Policy from time to time. The updated version will be posted on the website with a new effective date. Continued use of the website after changes constitutes acceptance.

13. Complaints and Contact

If you have any questions, concerns, or complaints about this Policy or our handling of your personal information, please contact us first at info@pureretail.co.za.

14. Governing Law

This Policy is governed by the laws of the Republic of South Africa.